When it comes to major shopping events such as Black Friday and Cyber Monday, email remains one of the most preferred marketing channels among consumers.

According to industry research, nearly 60% of consumers consider their inbox to be one of the primary channels through which they prefer to receive holiday promotions, discounts, and special offers. This finding highlights the continued importance of email as a trusted and highly effective communication channel during peak shopping seasons.

For brands and cross-border e-commerce sellers, email marketing should be an essential component of any holiday marketing strategy. By leveraging EDM campaigns, businesses can deliver targeted promotions for key sales events such as Black Friday, Christmas, Cyber Monday, and other seasonal campaigns directly to their audiences.

With its ability to reach consumers in a personalized and timely manner, email marketing helps increase customer engagement, drive conversions, and strengthen long-term relationships with private-domain audiences.

As competition for customer attention continues to intensify, brands that effectively utilize email marketing during holiday campaigns are better positioned to maximize sales performance and customer retention.

Source: Hugo