News
2026.05.09
雨果网援引Hostinger权威数据，2026年全球电子邮件营销市场规模达137.2亿美元，预计2031年增至229.3亿美元，其中跨境电商赛道增速最快。全球平均营销邮件收件箱送达率达87.2%，同比提升3.7%；自动化邮件收入占比持续飙升，仅2%发送量贡献30%总收入，单封自动化邮件收益是常规营销邮件的16倍。欧美、东南亚市场用户对邮件营销接受度极高，东南亚跨境卖家EDM增速达45%，远超欧美市场。随着社媒流量成本暴涨，EDM凭借低成本、高复购、可沉淀私域的优势，成为跨境出海品牌的标配营销渠道。
来源：雨果网
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