News
2026.05.12
雨果网援引全球知名市场研究机构最新深度报告，2026年全球电子邮件营销整体市场规模达到142.7亿美元，年同比增速12.3%。其中，跨境电商赛道的EDM业务增速高达47.2%，远超B2C本土零售、金融、教育等行业，成为全球邮件营销市场的核心增长引擎。
受海外社交媒体流量内卷加剧、Facebook、TikTok、Google付费广告获客成本近一年上涨38%、平台算法限流常态化等多重因素影响，跨境卖家对私域流量的需求爆发式增长。EDM邮件营销凭借无平台算法限制、用户可长期沉淀、单次触达成本低于0.1美元、平均ROI高达4200%的核心优势，从过去的辅助营销工具，升级为独立站、亚马逊品牌卖家、外贸B2B企业的核心获客与复购渠道。
报告同时指出，区域市场分化明显：东南亚市场EDM增速最快，年增速超60%；欧美市场趋于成熟，精细化、个性化、自动化成为核心趋势；中东、拉美市场潜力巨大，用户对邮件营销的接受度持续提升。国内跨境EDM服务商，正迎来全球化布局的黄金窗口期。
来源：雨果网
The Company owns all lawful rights to all content published on this website, including but not limited to text, images, charts, logos, software, programs, page designs, customer case data, product introductions, and other materials. Such rights include copyrights, trademark rights, patent rights, trade secrets, and other related rights.
Without the Company's prior written permission, no individual or organization may use any content on this website, including but not limited to copying, distributing, displaying, mirroring, uploading, downloading, or scraping. Otherwise, the Company reserves the right to pursue legal action against any infringement in accordance with applicable laws.
The information displayed on this website, including solutions, customer case data, product feature descriptions, and other content, is provided solely as a reference to demonstrate the Company's service capabilities and does not constitute any form of offer, commitment, or guarantee.
To maintain the normal operation of this website, without the Company's authorization, no individual or organization may independently, authorize others, or assist any third party in conducting address scanning, network port scanning, operating system detection, or other scanning and/or probing activities against this website. Nor may any person monitor, copy, or distribute the content of this website through any program or device.
The content, functional scope, and technical specifications of any specific service shall be subject to the final Service Agreement signed by both parties. The Company reserves the right to continuously optimize and upgrade its products in accordance with technological developments.
No Performance Guarantee: The customer case data cited on this website (including but not limited to cart recovery rates, repeat purchase rates, and other performance metrics) represent the individual results achieved by specific customers during specific periods and do not constitute any commitment or guarantee regarding the effectiveness of our services. Actual results may vary depending on your business circumstances, usage methods, and market conditions.
Timeliness of Information: The Company reserves the right to modify and optimize the content of this website at any time and may do so without prior notice. The Company makes no express or implied warranties regarding the accuracy, completeness, or timeliness of the information provided on this website.
Third-Party Links: If this website contains links to third-party websites, the Company assumes no responsibility for the content or authenticity of such third-party websites. Any risks arising from accessing third-party links shall be borne solely by you.
The Company respects intellectual property rights and opposes and combats all forms of intellectual property infringement.
If any rights holder believes that the content of this website infringes upon their lawful rights and interests, they may submit a written notice to us in accordance with applicable laws. Upon receipt of a valid notice, we will handle the matter promptly in accordance with relevant legal requirements.
Protecting the security and privacy of your personal data is extremely important to us. Therefore, we comply with applicable laws and regulations relating to data privacy protection and data security.
Through the provisions set out below, we hope to help you understand what data we collect, how we use and protect such data, and with whom such data may be shared.
The personal information you provide through this website is generally used to respond to your inquiries, process your orders, or provide you with relevant information or solutions.
We may also use this information to support our customer relationship with you. We store and process such personal data in order to better understand your business needs, improve our products and services, or enable us (or third parties acting on our behalf) to contact you with solutions that support your business needs or to conduct online surveys in order to better understand customer requirements.
This website collects personal data that you provide online only for the following purposes:
Use of such personal data for an additional purpose directly related to the original purpose for which the data was collected;
Preparation, negotiation, and performance of a contract with you;
Compliance with legal, governmental, or judicial requirements;
Establishment, exercise, or defense of legal claims;
Prevention of fraud or other unlawful activities.
When you visit our website, we may automatically collect certain non-personal information (for example, without requiring registration), including your internet browser type, operating system, website domain name, number of visits, average duration of visits, and pages viewed.
We may use such information and share it with our affiliates in order to monitor the popularity and performance of our website.
To protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access, this website employs appropriate technical and organizational security measures.
Previous