AI-Powered Cross-Border E-Commerce Email
Marketing {EDM} Expert

Welcome! Please sign in
Sign In
User Agreementand Privacy Policy
Forgot password
Register for a Free Trial

Unlock Efficient Business Growth

Fill in your details to get a product quote
Code
Get Code
Start Trial

News

HubSpot Research: AI-Powered Email Personalization Increases Conversion Rates by 32% for Global Cross-Border Brands

2026.03.25

HubSpot, a global leader in marketing automation, has released its 2026 AI Email Marketing Research Report, analyzing data from thousands of cross-border e-commerce brands worldwide to evaluate the impact of artificial intelligence on email personalization and marketing performance.

According to the report, brands that leverage AI for dynamic content generation, intelligent customer segmentation, send-time optimization, and AI-generated subject lines achieve email conversion rates that are, on average, 32% higher than those of traditional bulk email campaigns.

The study also reveals that leading cross-border brands across North America and Europe have already widely adopted AI-powered email marketing solutions. In contrast, AI adoption among cross-border sellers in the Asia-Pacific region remains below 20%, highlighting significant opportunities for future growth and digital transformation.

HubSpot further identifies two major factors that limit the effectiveness of AI-driven email marketing: low-quality email lists and insufficient customer segmentation data. As a result, the combination of high-quality subscriber databases and advanced AI capabilities is increasingly recognized as the key success factor for modern cross-border EDM strategies.

Looking ahead, HubSpot predicts that AI will become a standard feature across email marketing platforms within the next two years. Service providers that fail to embrace intelligent automation and AI-driven optimization may struggle to remain competitive in the rapidly evolving marketing technology landscape.

For compliant EDM service providers in China, the report suggests that the industry is entering a critical window of opportunity for AI-powered innovation and global expansion.

Source: HubSpot

Legalstatement

Ownership of Rights

The Company owns all lawful rights to all content published on this website, including but not limited to text, images, charts, logos, software, programs, page designs, customer case data, product introductions, and other materials. Such rights include copyrights, trademark rights, patent rights, trade secrets, and other related rights.
Without the Company's prior written permission, no individual or organization may use any content on this website, including but not limited to copying, distributing, displaying, mirroring, uploading, downloading, or scraping. Otherwise, the Company reserves the right to pursue legal action against any infringement in accordance with applicable laws.

Information Usage

The information displayed on this website, including solutions, customer case data, product feature descriptions, and other content, is provided solely as a reference to demonstrate the Company's service capabilities and does not constitute any form of offer, commitment, or guarantee.
To maintain the normal operation of this website, without the Company's authorization, no individual or organization may independently, authorize others, or assist any third party in conducting address scanning, network port scanning, operating system detection, or other scanning and/or probing activities against this website. Nor may any person monitor, copy, or distribute the content of this website through any program or device.
The content, functional scope, and technical specifications of any specific service shall be subject to the final Service Agreement signed by both parties. The Company reserves the right to continuously optimize and upgrade its products in accordance with technological developments.

Limitation of Liability

No Performance Guarantee: The customer case data cited on this website (including but not limited to cart recovery rates, repeat purchase rates, and other performance metrics) represent the individual results achieved by specific customers during specific periods and do not constitute any commitment or guarantee regarding the effectiveness of our services. Actual results may vary depending on your business circumstances, usage methods, and market conditions.
Timeliness of Information: The Company reserves the right to modify and optimize the content of this website at any time and may do so without prior notice. The Company makes no express or implied warranties regarding the accuracy, completeness, or timeliness of the information provided on this website.
Third-Party Links: If this website contains links to third-party websites, the Company assumes no responsibility for the content or authenticity of such third-party websites. Any risks arising from accessing third-party links shall be borne solely by you.

Protection of Rights

The Company respects intellectual property rights and opposes and combats all forms of intellectual property infringement.
If any rights holder believes that the content of this website infringes upon their lawful rights and interests, they may submit a written notice to us in accordance with applicable laws. Upon receipt of a valid notice, we will handle the matter promptly in accordance with relevant legal requirements.

Privacy Policy

Protecting the security and privacy of your personal data is extremely important to us. Therefore, we comply with applicable laws and regulations relating to data privacy protection and data security.
Through the provisions set out below, we hope to help you understand what data we collect, how we use and protect such data, and with whom such data may be shared.

1. Purpose of Use

The personal information you provide through this website is generally used to respond to your inquiries, process your orders, or provide you with relevant information or solutions.
We may also use this information to support our customer relationship with you. We store and process such personal data in order to better understand your business needs, improve our products and services, or enable us (or third parties acting on our behalf) to contact you with solutions that support your business needs or to conduct online surveys in order to better understand customer requirements.

2. Purpose Limitation

This website collects personal data that you provide online only for the following purposes:
Use of such personal data for an additional purpose directly related to the original purpose for which the data was collected;
Preparation, negotiation, and performance of a contract with you;
Compliance with legal, governmental, or judicial requirements;
Establishment, exercise, or defense of legal claims;
Prevention of fraud or other unlawful activities.

3. Automatic Collection of Non-Personal Information

When you visit our website, we may automatically collect certain non-personal information (for example, without requiring registration), including your internet browser type, operating system, website domain name, number of visits, average duration of visits, and pages viewed.
We may use such information and share it with our affiliates in order to monitor the popularity and performance of our website.

4. Security

To protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access, this website employs appropriate technical and organizational security measures.