HubSpot, a global leader in marketing automation, has released its 2026 AI Email Marketing Research Report, analyzing data from thousands of cross-border e-commerce brands worldwide to evaluate the impact of artificial intelligence on email personalization and marketing performance.

According to the report, brands that leverage AI for dynamic content generation, intelligent customer segmentation, send-time optimization, and AI-generated subject lines achieve email conversion rates that are, on average, 32% higher than those of traditional bulk email campaigns.

The study also reveals that leading cross-border brands across North America and Europe have already widely adopted AI-powered email marketing solutions. In contrast, AI adoption among cross-border sellers in the Asia-Pacific region remains below 20%, highlighting significant opportunities for future growth and digital transformation.

HubSpot further identifies two major factors that limit the effectiveness of AI-driven email marketing: low-quality email lists and insufficient customer segmentation data. As a result, the combination of high-quality subscriber databases and advanced AI capabilities is increasingly recognized as the key success factor for modern cross-border EDM strategies.

Looking ahead, HubSpot predicts that AI will become a standard feature across email marketing platforms within the next two years. Service providers that fail to embrace intelligent automation and AI-driven optimization may struggle to remain competitive in the rapidly evolving marketing technology landscape.

For compliant EDM service providers in China, the report suggests that the industry is entering a critical window of opportunity for AI-powered innovation and global expansion.

Source: HubSpot